"The ad (Michelob's 'Ultra Light' commercial) seeks to remind the viewer that alcohol is their "salvation" in life - what gives their life value, what makes it worth living. This is a very sick lie that has gone unchallenged for too long by too many responsible adults who should be more effectively challenging "recreational drug use" in America. But salvation and happiness are not found in alcohol or drugs ANYMORE THAN THEY ARE FOUND IN RELIGION!..."What makes a 'life well lived' is a life that lives by healthy example, with good character defined by the Golden Rule"